Pleasanton, Texas, known as the "Birthplace of the Cowboy," is a city steeped in Western heritage, located in Atascosa County. Established in 1858, it has a population of approximately 10,000. The city's economy traditionally hinged on agriculture, particularly cattle ranching, but has diversified with the oil and gas industry's growth. Pleasanton celebrates its cowboy legacy annually with the Cowboy Homecoming Festival. Key amenities include the Longhorn Museum and the Atascosa River Park. The local school district is a central community pillar, reflecting the town's family-friendly atmosphere.